Delivering award winning communications since 1990

About us


Established in 1990, Nielsen McAllister provides PR and communications support to a range of B2B clients across the print, packaging, industrial, construction and pharmaceutical sectors.


We believe effective PR and communications can make a real difference to the impact of our clients' marketing campaigns. By working with them to develop the appropriate plan, we devise and implement the best tactical communications to match both their requirements and budget. 


That’s how we have delivered outstanding results for over 25 years and explains why we enjoy an excellent client retention record. It's also the reason why the majority of our new clients come from recommendations by both existing customers and media contacts.


Our team currently comprises of the PR specialists, qualified journalists and social media gurus below! Take a look and if you would like to know more - or perhaps join us - please get in touch


Meet the team

Bob Bushby

Managing Director

With 27 years of experience in PR, Bob really is an industry expert. Having worked both in-house (for companies such as Grants of St James’s) and for agencies (including Kingsway PR, which became part of Saatchi and Saatchi), he has devised and implemented a wide range of PR campaigns for a variety of clients from Nestlé to Tarmac.


In 1990 Bob founded Nielsen McAllister, since which time he has established many excellent contacts across a number of sectors and is well respected by the packaging and associated media. He has built the company on the foundation of great working relationships and is proud of the fact that he retains his first two clients to this day.


Outside of the office Bob has previously been known to enjoy treading the boards in AmDram, but since putting away the greasepaint he has taken up squash and golf – albeit rather badly.

Simon Wildash

Business Development Director

Simon is a creative and commercially successful CIM Qualified Marketer with over 20 years’ experience within the global packaging, security and communications markets. Simon has helped deliver award winning MarComms in his previous role at Essentra, as well as positioning thought-leadership across traditional and digital media.


A clear, strategic thinker with a passion for long term business development, Simon is focused on helping clients deliver business growth using his strategic planning and communications experience.


Beyond the world of NMPR, Simon enjoys dragging his reluctant children around the Peak District on long walks and socialising with friends and family. 

Jack Brodie

Account Executive

With a background in English, Media, Communications, and Creative Writing, Jack joins Nielsen McAllister ready and eager to apply his writing skills to his first graduate job.


He has previous work experience at PR agencies Citypress and JAM, and also in journalism, at The Sentinel and BBC Stoke, where he worked part-time alongside his studies.


Outside work, Jack enjoys watching films and football, spending time with his wife, reading, and trying to write the great English short story – not necessarily in that order.

Connor Watson

Account Executive

Recently graduating from De Montfort University with a degree in Journalism, Connor is keen to put his range of print and digital media skills to the test in his first PR role.


Previously gaining experience within the community radio station DemonFM and their sister magazine; he has helped develop social media, lead the news and sports departments, as well as taking part in freelance video production. 


Outside of work, Connor enjoys socialising with friends, travelling and searching for the perfect rack of ribs.

Jack Readman

Account Executive

Studying public relations at University, Jack cut his teeth on a wide variety of placements before joining Nielsen McAllister, ranging from the East Midlands Chamber of Commerce to mainstream political campaigning, writing for games magazines and social media management.


With a speciality for digital and social media, Jack is eager to kick his career off in the industry.


When not drafting press releases, Jack is a keen petrol head, lover and learner of medieval sword fighting (HEMA) and occasionally lends his voice to local choirs.

Sue Horvath-Szovati

Office Manager

Spending six years at the Derbyshire Building Society as customer service assistant and a further twelve years as a funeral administrator and bereavement councillor, Sue brings a wealth of experience in administration and finance to her role.


With her varied background and strong people skills, Sue is well equipped to keep the team in shape and handle anything as Office Manager.


A keen walker, Sue enjoys spending time with her family, especially her new granddaughter Ella, on whom she dotes.

"In appointing NMPR we were testing the water in terms of employing a PR agency and we have been delighted with the results achieved.  The agency is hard-working and proactive and has been instrumental in helping to further raise the profile of our business.”


Peter Conner, Commercial Director, Pollard Boxes

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