Welcome to our Blog


Our team share some of their thoughts and views on industry trends, issues or just their day to day experiences in the world of B2B PR. 

Content is King… Long live PR!

The world of PR is changing. Reports of traditional printed media titles closing or moving solely online abound, while the world of influencers, blogs and social media outlets explodes exponentially. 


Are online communications getting more personal?

As the internet makes the world a more connected place, are communication strategies and social media returning to a more traditional approach to get our attention?


Sustainability – is your office doing its bit?

More than ever, people are attempting to make a difference by actively making small changes in every aspect of their daily lives. But are these efforts being transferred into the workplace as well as in our personal lives?


Why are awards important for a business?

We all know that winning an award is a great triumph - but what is it that makes them so important for businesses?


To the Moon and Back

Autumn arrived in sensational style this year – bringing an eclectic wealth of art, culture and entertainment to the city. I was keen to make the most of the multiple events on offer & bust the myth that ‘nothing exciting ever happens in Derby!’


Nielsen McAllister looks forward to the buzz Derby Festé brings

Here at Nielsen McAllister Public Relations, we cannot wait to see the streets of Derby city centre come alive as the spectacle that is Derby Festé returns for another year with the theme of ‘Space, Moon & Tides’...


It's never too late to try something new

After graduating with an English degree in July 2018, I’ve been working full-time as a B2C digital marketer just shy of a year. It’s a fantastic and dynamic sector to be in, but deep down I’ve always been pulled to journalism...


5 ways PR can help your business

We are often asked how PR can help businesses and so we thought it was about time we wrote a blog on the topic.


The real answer is in numerous ways, however we have decided to distil our thoughts down to 5 key points...


Joining the team

Filled with enthusiasm, excitement and apprehension, I started my first day in the world of PR at Nielsen McAllister. As a recent graduate, I was saying my final goodbyes to the notorious university lifestyle and taking the first daunting steps into the “real world”, as I began my career as an Account Executive...


Was Glastonbury a Wasted Sustainability Opportunity?

Glastonbury became the latest high-profile business to demonstrate its sustainability credentials with a ban on single-use plastic water bottles. But could there have been a better option?


Farewell UK, Hello China!

A move overseas and a farewell to PR... for now...

A farewell blog from Jack who after nearly two years at Nielsen McAllister is moving overseas to go and teach English in China...



A great place for young professionals... honest!

“Derby? Where is that?”.

“Oh, it's near Nottingham…”, comes the dreaded and almost reflexive response to this common enquiry any Derby resident knows all too well.


New Year, New You!

How are your New Year resolutions going?

Are you managing to stick to them or have you fallen by the wayside already? According to research conducted by Strava, the social network for athletes, January 12th is officially the day when most people are likely to give up on their New Year’s resolutions - especially when they’re health or fitness-based!


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