Our team share some of their thoughts and views on industry trends, issues or just their day to day experiences in the world of B2B PR.
So, here we still are, six or seven weeks into extreme social-distancing and experiencing our own individual “new normals” in working from home. We therefore thought it might be interesting to ask the team at Nielsen McAllister what they had learned so far from the lockdown experience – or indeed what they were now doing differently in their lives.
News of the coronavirus pandemic is dominating every inch of the media – which is understandable. Equally inescapable throughout our media are the words ‘home workout’ – but are we being put under too much pressure to improve ourselves when we have so many other things to worry about?
With Nielsen McAllister approaching its 30th anniversary, I had planned to write a blog looking back on how PR and communications have changed since 1990 when I established the business. Of course, comparisons with how things were 30 years ago and more are nothing to how life changed less than two weeks after I wrote that note...
It recently occurred to me that the pile of magazines on my desk nine months ago, many on subjects I knew nothing about, were now full of articles I’d written myself. So, I thought this would be a good time to look back on the blog post I wrote during my first two weeks on the job and reflect on my journey in PR so far.
I remember a teacher of mine encouraging everyone in the class to keep a diary – and then to read it back a few years later, when he guaranteed that we would cringe at much of what we had written. I think that suggestion is even more pertinent today.
Filled with enthusiasm, excitement and apprehension, I started my first day in the world of PR at Nielsen McAllister. As a recent graduate, I was saying my final goodbyes to the notorious university lifestyle and taking the first daunting steps into the “real world”, as I began my career as an Account Executive...
Are you managing to stick to them or have you fallen by the wayside already? According to research conducted by Strava, the social network for athletes, January 12th is officially the day when most people are likely to give up on their New Year’s resolutions - especially when they’re health or fitness-based!