Delivering integrated social media and lead generation for WaveGrip

WaveGrip wanted to use social media to engage with their customers and specifically target craft brewers. We devised a campaign to issue broadcast social media and targeted activity via Twitter.

 

Background

WaveGrip are a provider of multi-packing solutions for cans and drinks. As part or our integrated communications support, they asked us to help them use social media to engage with their customers and specifically target craft brewers in the US and UK.

 

We devised a campaign to issue broadcast social media and targeted activity via Twitter, alongside the broadcast tweets and activity on other social media platforms - LinkedIn and Instagram.

 

The objectives were to engage with the target audience and:

  • Build brand awareness of WaveGrip and its products
  • Generate leads for the WaveGrip team to follow up

 

The solution

We have taken a light hearted, conversational and on most occasions non-promotional tone that complements WaveGrip's brand.
 
We comment on the beers, can designs, products we like and occasionally link back to WaveGrip products.
 

The result

In the first 4 months our activity has resulted in:
  • Engagement with over 200 brewers over 1000 times
  • Encouraging brewers to visit WaveGrip’s Twitter profile
  • Generating significant engagements
  • Encouraging access to the WaveGrip website directly through Twitter

The increase in WaveGrip’s brand awareness is clearly seen by the brewers who have engaged with or seen their Twitter content. We have also generated direct leads, with the lead development also evidenced through the number of brewers visiting WaveGrip’s website.

 
Social media is now an integrated part of WaveGrip’s wider marketing communications provided by NMPR.
 
Contact us today to find out how we can deliver for your PR and communications objectives or to find out more about WaveGrip's sustainable multi-packing solutions for cans and beverages visit www.wave-grip.com.

 

"Nielsen McAllister’s PR and communications activities have delivered fantastic awareness of WaveGrip amongst our target customers. With widespread media coverage – both print and online – social media interaction and increased customer leads at our tradeshows, they have delivered for us on all communications fronts."

 

Aaron McIvor, Managing Director, WaveGrip 

Print Print | Sitemap
© 2018 Nielsen McAllister Public Relations Limited. Registered in England: 6373856 Registered Office: Mitten Clark, Festival Way, Festival Park, Stoke on Trent, ST1 5SQ VAT number: GB 558 3465 12