WaveGrip are a provider of multi-packing solutions for cans and drinks. As part or our integrated communications support, they asked us to help them use social media
to engage with their customers and specifically target craft brewers in the US and UK.
We devised a campaign to issue broadcast social media and targeted activity via Twitter, alongside the
broadcast tweets and activity on other social media platforms - LinkedIn and Instagram.
The objectives were to engage with the target audience and:
- Build brand awareness of WaveGrip and its products
- Generate leads for the WaveGrip team to follow up
The increase in WaveGrip’s brand awareness is clearly seen by the brewers who have engaged with or seen their Twitter content. We
have also generated direct leads, with the lead development also evidenced through the number of brewers visiting WaveGrip’s website.
Social media is now an integrated part of WaveGrip’s wider marketing communications provided by NMPR.
Contact us today
to find out how we can deliver for your PR and
communications objectives or to find out more about WaveGrip's sustainable multi-packing solutions for cans and beverages visit www.wave-grip.com.