XAAR 3D PRESS DAY

We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering,volume manufacturing is possible.

 

Background

Our client Xaar, a world-leader in industrial inkjet technology, wanted to spread awareness about High-Speed Sintering for volume 3D manufacturing.

 

We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.

 

The solution

We opted to run an open day for journalists at Xaar's state-of-the-art 3D Printing facility on the Nottingham Science Park. Working with Xaar's communications team we:

  • Targeted key journalists from the 3D Printing sector, as well as selected ones from engineering, industrial, and print
  • Organised all the logistics of their visits, including date, transport, timings, dietary requirements, and more
  • Provided full briefs on Xaar and its work in 3D Printing before the journalists attended
  • Prepared materials both physical and digital for journalists to take away after the open day
  • Developed a full itinerary for the day, including an introductory talk, tours of the facility, lunch, and a Q&A session with Professor Neil Hopkinson, the inventor of High-Speed Sintering, and his team

The result

The day was a true success, with a host of journalists attending from key titles such as TCT Magazine, 3D Printing Industry, The Engineer, and Engineering & Technology, resulting in:

  • A dozen print and online articles and blogs that spread Xaar’s message to insiders across all key industries
  • A flurry of social media posts including videos of Xaar’s 3D Printing processes that were viewed thousands of times
  • An invitation to Professor Hopkinson to speak at The Engineer conference
  • Several sales leads that were generated by the press coverage
  • Nomination for Xaar’s 3D Printing capability at the 3D Printing Industry Awards in the category of ‘Innovation of the Year’. And Xaar won!
  • Helping to change perceptions across the relevant industries about the potential of 3D Printing – and Xaar – to harness 3D Printing for volume manufacturing

 

Contact us today to find out how we can deliver for your PR and communications objectives.

 

To find our more about Xaar and its world-leading drop-on-demand inkjet and 3D technologies visit www.xaar.com.   

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