Nielsen McAllister PR has been appointed by Xaar plc – the leader in industrial inkjet printing technology – to help consolidate and further build awareness of its world-class technologies.
Cambridge-headquartered Xaar is a world-leader in the development of digital inkjet technology and an award-winning manufacturer of industrial inkjet printheads. Its technologies are used around the world in a wide range of manufacturing applications including graphics, labels, packaging, ceramic tiles and laminates.
In addition, the company also develops and sells ink systems, electronics and fluid optimisation services.
“NMPR has an excellent reputation for delivering effective communications programmes,” comments Charlotte Baile, Xaar’s Communications Manager. “Working with NMPR we aim to maximise opportunities to further raise awareness of our world-class technologies.”
NMPR is recognised as one of the UK’s leading packaging & print PR agencies. Its work with Xaar will constitute a proactive integrated communications programme, purpose-built to raise awareness of the company’s activities and initiatives.
Bob Bushby, NMPR’s Managing Director, said: “Landing a world-class manufacturing client such as Xaar is testament to our experience and expertise, which we have built up over the years across a variety of commercial sectors.”
For more information on Xaar visit their website at www.xaar.com